Updated My “How To Write an RFP” Guide

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The Digital RFP Guide I updated my guide on ‘How to write and RFP and manage the vendor selection process’.   A few years back, I was getting a lot of people coming to me for advice on how to write a good ’request for proposal’ (RFP) document.  If you take a look at my background and experience, you’ll see that because of the nature of my work – both as a marketer and as an interactive marketing consultant - I’ve seen and dealt with many RFPs.  I know from experience on both sides of the fence (client and agency) what generally works best and what doesn’t.  So I sat down and wrote up a basic outline of what a marketer should consider when writing an RFP, to which I received even more questions about further details of those items.  It was clear to me that there was definitely a need out there for some insight and guidance on the subject and since I couldn’t find a good one that already existed, I went ahead and wrote up a detailed guide and made it available for anyone to have.  It was very well received.  I even had a few universities contact me for permission to use the guide in some courses here and there.

Fast forward a few years to today.  It still seems that there is a demand for this thing, so I pulled it out of my archives, dusted it off and updated it a little bit.  I still plan to add more to it.  Perhaps some supplements that are specifically focused on different practice areas of digital marketing such as social media, mobile marketing, etc.  Also, I’m going to create an actual template document as well.

In the meantime, I wanted to get this latest version up and available for anyone to access right away.  I created a specific page on my site to provide this guide, plus add any supplements and additional resources as I come across them.  I know there are a bunch of people out there looking for it.  So enjoy!

The Digital RFP Guide Page


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About Tony Kinard

Digitally Innovative, Obsessively Creative, Fearless Advertising/Marketing Exec. For 16+ years I've had the honor of working with brilliant ad agencies, digital marketing innovators and technology vanguards. It's been amazingly fun and exciting work helping clients to successfully leverage tech innovations and new ideas. From scrappy startups to some of the best known brands in the world, I love the challenges they present. The voices in my head may not be real, but they have some great ideas!

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