How’d they do that? – Baddest Beetle in the forest

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 Volkswagen Commercial: Black Beetle

While eating my lunch (I consume food and marketing at the same time, don’t you? – LOL), I just happen to come across this and thought it was pretty cool.  People tend take for granted the amount of work that goes into stellar marketing and advertising work – mainly because they have just never really been exposed to that side of things.  So I figured this would be an interesting and entertaining share for some of my friends.

The clip featured above was the 1st commercial for the new 2012 VW Beetle. It’s cool, but definitely check out the ‘How it was done’ video below. Believe me when I say it only shows just the tip of the iceberg with regard to how much work is involved from strategy, creative conception and production to placement, etc.

If you want to get the full experience check on the video on the actual YouTube page - the whole page shakes and elements of the video escape the video frame.  Pretty darn cool!  http://www.youtube.com/blackbeetle {no longer available}

How’d they do that?


By the way… did you even consciously notice that there is no car in this car commercial? ;)

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About Tony Kinard

Digitally Innovative, Obsessively Creative, Fearless Advertising/Marketing Exec. For 16+ years I've had the honor of working with brilliant ad agencies, digital marketing innovators and technology vanguards. It's been amazingly fun and exciting work helping clients to successfully leverage tech innovations and new ideas. From scrappy startups to some of the best known brands in the world, I love the challenges they present. The voices in my head may not be real, but they have some great ideas!

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