I had to run a few errands starting with a stop at the bank. As I was “checking in” via Foursquare, I thought to myself. How boring is this? Who really gives a squat about me being at Wells Fargo? I still wanted to check in because I like to use the technologies I work with, but sometimes I think you really have to be more interested (and interesting) than that if you really want to experiment, discover, understand and innovate. You have to play.
So today I decided to play a little with check-ins on Foursquare and Facebook while I was out and about. In real life, my errands were pretty boring today. But in social media… I was a bandit on a crime spree! (so long as there was a location close enough to me that fit my short story, I was golden).
Note: On a commercial level, this is not much different than the large scale efforts of many advertising campaigns. Create an intriguing story that unfolds over the life of the campaign. Only now we have the wonderful opportunity with social media, mobile and technology in general to create a “living” campaign that invites people to follow along in bite sized pieces, at multiple touch points and best of all: participate.
Of course, you’ll have to start at the bottom and read up to get the chronological order:
PS. The Irish proverb translated: “The fool’s money is not long in his pocket.”