Here are 3 of the most outstanding TED Talks I think everyone in the advertising/marketing industry should see – all dealing with advertising on a remarkable level of insight. If you like these – I know you’ll love them – I have a bunch more. I spend just about all my free time researching, bookmarking and consuming this kind of content. However, I get so busy with my work and personally driven research agendas, that I sometimes forget how much time I could save others by simply sharing my “best of” bookmarks and resources. I’m going to try to put forth more effort to provide some curated content for anyone who might share in my interests.
3 great TED talks that have passed my “Would I watch it again?” test with flying colors.
When people ask me for my tips on great video content, I actually have dozens upon dozens of great videos ranging in topics from quantum physics to animal intelligence research to my favorite South Park episodes and more. Today, I’ll just start off with 3 great TED talks related to advertising, that have passed my “Would I watch it again?” and “Would I tell everyone else to watch them?” tests with flying colors. I’ve watched each these a number times with no less interest and enthusiasm and have referred my colleagues to watch them over and over again.
Rory Sutherland: Life Lessons From An Ad Man
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
Find out more here: Link to Life Lessons From An Ad Man
Morgan Spurlock: The Greatest TED Talk Ever Sold
With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He’ll tell you.)
Find out more here: The Greatest TED Talk Ever Sold
Richard Seymour: How Beauty Feels
A story, a work of art, a face, a designed object — how do we tell that something is beautiful? And why does it matter so much to us? Designer Richard Seymour explores our response to beauty and the surprising power of objects that exhibit it.
Find out more here: How Beauty Feels
What do you think? Would those videos pass your “Would I watch them again?” and “Would I tell everyone else to watch them?” tests?