Tag Archives | advertising

3 TED Talks Everyone in Advertising Should Watch

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Here are 3 of the most outstanding TED Talks I think everyone in the advertising/marketing industry should see – all dealing with advertising on a remarkable level of insight.   If you like these – I know you’ll love them – I have a bunch more.  I spend just about all my free time researching, bookmarking [...]

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Persuasive Marketing: Understanding The Key to Media’s Hidden Codes

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Memorable branding, persuasive marketing and powerful user experience begin with human associations. Recently, I was consulting with a friend of mine who is trying to put together a company they plan to launch in the promotional staffing business.  A common topic of conversation came up regarding the company branding, logo, marketing messaging, etc, etc.  As [...]

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A Great Video Overview on Digital Advertising

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Here’s a great video presentation covering the basics of digital advertising. I found this handy little video on Visual.ly – created by Canadian digital media agency, Mediative. My only minor disagreement is the title they’ve assigned: “This is Digital Marketing: From Ad Men to Math Men“. Really, it only covers the basics of digital advertising [...]

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How’d they do that? – Baddest Beetle in the forest

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 Volkswagen Commercial: Black Beetle While eating my lunch (I consume food and marketing at the same time, don’t you? – LOL), I just happen to come across this and thought it was pretty cool.  People tend take for granted the amount of work that goes into stellar marketing and advertising work – mainly because they [...]

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