Tag Archives | marketing

Persuasive Marketing: Understanding The Key to Media’s Hidden Codes

Bookmark and Share

Memorable branding, persuasive marketing and powerful user experience begin with human associations. Recently, I was consulting with a friend of mine who is trying to put together a company they plan to launch in the promotional staffing business.  A common topic of conversation came up regarding the company branding, logo, marketing messaging, etc, etc.  As [...]

Bookmark and Share
Read full story · Comments { 0 }

A Great Video Overview on Digital Advertising

Bookmark and Share

Here’s a great video presentation covering the basics of digital advertising. I found this handy little video on Visual.ly – created by Canadian digital media agency, Mediative. My only minor disagreement is the title they’ve assigned: “This is Digital Marketing: From Ad Men to Math Men“. Really, it only covers the basics of digital advertising [...]

Bookmark and Share
Read full story · Comments { 0 }

Reply to: What will marketing departments look like in 2020?

Bookmark and Share

A good friend of mine, Jeff Hilimire – Chief Digital Officer over at Engauge, blogged a post where he poses this question: “How do you think marketing departments will change over the next eight years?” You’ll see he also posted it on Quora. Anyway, I posted my response (which I’ll admit sometimes I might get [...]

Bookmark and Share
Read full story · Comments { 0 }